Four women: founders, directors, choreographers, administrators and artists. Four women working together to elevate the visibility and grow audiences for their perspective modern dance companies. Four women: Jan Bartoszek, Margi Cole, Michelle Kranicke and Joanna Rosenthal. These four women are launching FLYSPACE, a strategic partnership and consortium, with two weekends of shared performances at the Jay Pritzker Pavilion in Millennium Park. Hedwig Dances and Same Planet Different World share the closed-in, outdoor stage this weekend followed by The Dance COLEctive and Zephyr Dance next weekend.
FLYSPACE has been flying around the media recently, garnering tons of press for its unique approach to sharing resources. A meeting with Arts Work Fund director Marcia Festen between eight local female company leaders sparked the conversation and inspiration for the consortium. The discussion revolved around how to share resources and knowledge to help each other, which in turn would help each individual company. As mid-career, female, acclaimed artists, why are the economics not aligning with your accomplishments? Why are you still struggling? Obviously the economic downturn had a say, but a shift in funder focus to new and emerging artists added to the problem. “There’s a shift that happened, which kind of left us standing in the wind with our pants down,” said co-chair Cole.
Energized by the conversation, but realistic about the challenges, the group eventually shrank to four partners and FLYSPACE really took off. “To everyone’s credit, there was a real commitment,” said Kranicke, also a co-chair. “I think those that opted out did so because they realized they couldn’t give to the partnership the amount of energy that it was suddenly becoming clear it would need. It’s like taking on another job.” The group quickly discovered that technology would be a key factor in their success. “We recognized that our challenge is that we’re a one-man-show, for the most part,” said Cole. “Our audience walks up and buys a ticket. They don’t buy in advance, so it’s really difficult to get information. If we’re lucky enough to have them fill out a survey, who is going to enter all that data? I am. I’ve got grants to write and dances to make, so maybe technology is the way to solve the challenge.”
Cole and Kranicke make it clear that this is not an artistic collaboration, but a consortium with a shared interest. “The intention of the shared show and the launch is to showcase what we do,” said Cole. “We are dance companies. We are all different. Kranicke adds, “Our interests are strictly business. We operate to try to advance and extend our visibility and enhance our marketing, but we maintain our individual aesthetics.” The ladies of FLYSPACE have set goals with hopes of creating a national model for similar artistic entities and look to expand the FLYSPACE group in the future. “It is not an exclusive organization,” Kranicke said. “We are at a point where we’re still developing certain parts of the partnership, so we aren’t looking for new members at this time, but that won’t always be the case.” Cole said, “We want to have a solid structure before we bring more people in. We put an awful lot of time and energy into it and I’d like to see it sustain itself whether I’m sitting at the table or not.” A running joke between the partners is that between them they have over 100 years of arts administrative experience. With that kind of experience beneath them, other companies will look to them as inspiration and perhaps as future partners.
FLYSPACE Dance Series: Hedwig Dances and Same Planet Different World, Friday-Saturday, April 5-6 at 7 pm and Sunday, April 7 at 5 pm. The Dance COLEctive and Zephyr Dance, Friday-Saturday, April 12-13 at 7 pm and Sunday, April 14 at 5 pm at the Jay Pritzker Pavilion, 201 E. Randolph St. Tickets are $15, visit flyspacechicago.brownpapertickets.com.